I found an interesting article about the British government trying to prevent ambush marketing at the 2012 Games.
http://www.brandrepublic.com/bulletins/ ... -olympics/

I talked about this topic with a Chinese lawyer yesterday. He said, the Chinese government will also be very strict to prevent ambush marketing.

I am curious, if there will be some companies coming up with some ideas.
Interesting is somehow the competion of the the "Big Three" of sports wear, nike, adidas and Lining.

An interesting interview with Charlie Denson, Nike Brand President:
http://www.huffingtonpost.com/darren-ro ... 59805.html


Kim